Hippeas is a natural snack tickling every American taste bud. The snack is manufactured by Green Park Holdings owned by Livio Bisterzo. Renowned investors who include Seth Rodsky of Strand Equity Partners and actor and conservationist Leonardo DiCaprio have invested in the tantalizing snack.
“Tastes good and do good” is the philosophy of the company that manufactures the tasty snack. Hippeas are made from organic chickpeas. The puffs are made with six various flavors. Their brand names are Far Out Fajita, Siracha Sunrise, Happenin Hickory, Maple Haze, Vegan White Cheddar and Pepper Power. The snack hit the stores in 2016, March and consumers received it well.
Last year the revenue of the company managed to increase to 2.5 million dollars, and Bisterzo is apprehensive that the figures will continue increasing to 11 million dollars this year. The CEO forfeited his shares in a tea line company and men grooming products to focus on Hippeas. When he introduced the snack in the market, the businessman was optimistic that it would be successful.
Currently, Hippeas is being sold in over twenty thousand stores. This includes renowned stores such as Albertsons, Vons, and Starbucks. By the end of 2017, Kroger Co. and Target Stores will also join the list. Bisterzo also sells his products in Britain where he has a store.
Bisterzo has partnered with a charity organization called Farm Africa, an organization aiming to end hunger in the globe and brings significant economic independence to the Eastern Africa communities in the rural areas. Proceeds from each Hippeas bag that is bought will be given to these farmers to finance their farming practices and subsequently end poverty. The natural organic snacks are very profitable and such brands are in huge demand all over the world.
The CEO of Green Park Holdings is Bisterzo. The Italian businessman is a serial entrepreneur who has managed to head numerous business ventures. That includes an event business, a consumer brand, and a hospitality business among others. Bisterzo started Green Park Holdings in 2015. Hippeas is the company’s first brand. The chickpeas brand was instigated in April 2016.